Your Road Map to a

Profitable Sale

If you're thinking of selling, no doubt you have a

myriad of questions.

What's my home worth?

Should I use an agent or go it alone?

How do I make my home attractive to buyers?

And, of course, the big one:

How do I get the most for my home?

This resource guide will help.

We know selling your home is a journey, and the

more informed you are about what to do and

expect along the way, the more successful your

home sale will be.

Ideally you want that journey to end with your home

selling quickly and for the best possible price.

This resource guide will get you there. Just think of

me as your personal tour guide along the way, here

to answer any questions you may have.

Let the journey begin. Enjoy!

Lisa Vassiliadis

Reator®

(250) 514-0854

lisa.v@royallepage.ca

lisavassiliadis.ca

Meet Lisa Vassiliadis

What my Clients are Saying

As a resident of Victoria for over thirty-seven years, Lisa has extensive knowledge of this beautiful city and its neighbourhoods, which will help immensely when it comes to selling your current property. Whether you are buying or selling, Lisa prides herself on keeping you at ease during the entire process by communicating regularly, being available to answer any questions you may have

Lisa is professional, quick-to-repond, and went above-and-beyond what 'regular' realtors might do - she did a great job marketing and selling my unique property while I was overseas. I highly recommend her services! ~Jayn S

Working with Lisa was incredibly helpful, and I went from feeling stressed to calm, knowing that Lisa’s depth of experience and knowledge of the Victoria real estate market would lead to a good outcome. I couldn’t be more grateful and am thrilled with my new home. You can instantly tell that she genuinely cares about her clients. I recommend Lisa in the strongest way possible!

~ Kerry K

throughout the process, and making sure that your needs are met.

Lisa also has a B.A. in Communications, a background in marketing and sales and holds the designation of an "MCNE Agent". As a Master Certified Negotiation Expert, Lisa is specifically trained to handle the complexities associated with the negotiation process and uses leading-edge negotiation strategies and techniques for your benefit, and this puts you in the best hands to achieve the home of your dreams!

With her years of experience, work ethic, integrity, communication skills and honest approach she will provide you with the skills, confidence and ‘Next Level’ approach you need when buying or selling your home.

Lisa was helpful on so many levels with getting me around the area that I wasn't familiar with and open with what my housing needs were.

She was knowledgeable and worked very hard to supply me with places within my budget. Thank you so much Lisa ~Paul H

STEP 1

Choosing the

Best Agent for You

Most sellers use a real estate sales professional and for

good reason. A skilled agent can ensure your home sells

quickly and for top dollar, all while making the entire

process seamless and as stress-free as possible.

Other reasons to consider

using a real estate agent:

1 | Pricing is a Real Art

The biggest factor is determining how quickly your home

sells will be the price, and deciding that price is harder than

it seems. It takes market expertise, experience and skills as

even 1% more for your home can mean thousands to your

bottom line.

2 | Negotiating Matters

Negotiating is not just presenting an offer and seeing what

happens. It requires impeccable communication skills,

finesse and fearlessness to achieve your best result. This

requires a professional.

LISA VASSILIADIS

3 | Marketing is Complex, Multi-pronged

Marketing a home today is well beyond a lawn sign and

MLS®. In fact, the most successful marketing plans involve

a targeted, multi-pronged approach to ensure your home

is not only beautifully displayed but also visible, literally

everywhere!

4 | The Paperwork is Daunting

If you think doing your own taxes is a challenge, try

navigating the paperwork for a real estate transaction. A

great agent will dot the i's, cross the t's, ensure no deadlines

are missed and your interests are protected.

What to look for

in an agent.

Highly Skilled, Real Estate Area Expert

On the pulse of all local market activity and the intricate knowledge of active and past inventory. They keep you

informed and are by your side every step of the way.

Marketing Genius

They know exactly how to set the ideal price for your

property, so that it sells quickly and for top dollar. They also

know how to promote your listing effectively, to attract the

most qualified buyers.

Skilled Negotiator

Negotiating requires expertise and skill, period. Great agents

have mastered this art and bring confidence and calm at

offer time. They guide you through the negotiation process

helping you understand what to include, what to give up and most importantly, when to walk away if reasonable terms

cannot be reached.

Someone Who Makes Things Easy

Not only to handle the minutia of paperwork, but your agent

should recommend reputable movers, contractors, and

other professionals you need. Your agent does the heavy-

lifting so you can sit back and enjoy the process.

250 514 0854 | LISA VASSILIADIS | 4

STEP 2

Pricing Smart

First, it is important to understand that only the

market can determine the ultimate value of your

home. That said, choosing the optimal list price

is essential to ensuring you get top dollar!

Setting a list price for your home

is no easy task but it's a critical one.

Depending on market conditions, too low, you risk not

getting as much as you possibly can. Too high, you risk

losing buyers, not to mention the fact that overpricing

simply helps competitive homes sell faster.

To complicate this, your home is an emotional asset. It's

hard to see it objectively as a "product" for sale.

Finding the optimal price is an art that great agents spend

their careers mastering.

Pricing today requires a combination of market expertise,

an exhaustive study of similar homes for sale, previous

sales and some old-fashioned street smarts.

Pricing your home right form the start will result in the

highest exposure, more showings, more offers and

ultimately the highest price for your home.

STEP 3

Preparing Your Home to Wow

Once you've set the price, your next step in the journey is

preparing your home to wow buyers from the moment they

drive up.

This is more important than you might think. REALTORS®

repeatedly find that people cannot visualize the potential

of a home. They have to see it. That means that how your

home shows now is how people see themselves in it. They

can't see past the chips, leaks, clutter and stains – in fact,

they tend to focus even more on those things.

You can, however dramatically improve how your home

shows with a few quick and easy fixes.

The 3 R's of Prepping Your Home for Sale

1 | Remove

Get rid of as much clutter as possible. Give it away, sell it at

a garage sale, put it in storage, but just get it out of the

house. You want your home to look spacious and tidy.

2 | Repair

Chipped paint, cracked tiles, squeaky hinges, loose handles,

leaky faucets, fix everything you can. If need be, hire a handy person or contractor to help.

3 | Renew

Clean, clean and clean again. It's that important. You want

your home to look guest ready. Organize each room so that

it looks like a showcase. A fresh coat of paint can go a long

way to dramatically improving the look as well.

Sound overwhelming?

Here's the good news: Everything you remove, clean or

repair helps to sell your home faster and for a better price.

So it's like getting paid to do it!

250 514 0854 | LISA VASSILIADIS | 6

STEP 4

Marketing Your

Home for Results

Marketing is not only our passion, but its our area of

expertise with customized marketing campaigns for each

home designed to create buzz, expand exposure, invoke

emotion and captivate buyers' attention online and offline.

Here are a few things you can expect from us

when it comes to marketing your home.

Professional Photography, Drone Video & 2D,

Floor Plans

First impressions are critically important especially today

with over 95% of properties being viewed online first. From

breathtaking photos, aerial views and popular 2D floor plans - our listings are showstoppers that generate

more in-person showing requests than most.

Wow Factor Listings

Our listings are not only visually appealing, but they also leave no question unanswered when it comes to what buyers want to know. The location and type of home will determine which sites we upload your listing to. This will ensure maximum local, out-of-area and international exposure to hundreds of thousands of agents and buyers.

Social Media Advertising Campaigns

While strategically targeting the right demographic for your

home, we carry the same great visuals to our Facebook,

Instagram and YouTube ad campaigns to garner social views

and more eyes on your listing.

Proactive Outreach

Using email, text, phone and social channels - we actively

tap into our ongoing network of active buyers as well as

local and out-of-town agents to find all potential buyers.

Print Marketing

From local postcard announcements and door hangers

to magazine quality feature sheets, everyone in your

community will know about your listing.

Virtual &/or Video Tours

These are a great way to showcase your home to both

agents and potential buyers instantly.

For a deeper dive into exactly what we would do to get

your home sold fast and for top dollar, let's get together, virtually or in person.

STEP 5

Successful

Showings

IIt is best that you are not present for showings because buyers want to be free to look around and discuss your home. Here are

a few of our showing protocols and recommendations.

Pre-qualification of All Buyers

Step one, before anyone views your home in person is a

virtual viewing and pre-qualification to ensure the potential

buyer is qualified to buy.

Touchless Viewings

We recommend you leave all interior doors open, lights on

in each room, key kitchen/pantry cupboards open as well as

closets, to limit contact on surfaces and door handles.

Flexibility is Key

We understand showings are inconvenient and we will do

everything possible to limit unnecessary traffic. However,

we do recommend that you be as flexible as you can, even

allowing for short notice visits. Remember, the buyers will

be qualified and most eager to buy.

Make Your Home Inviting

Ever notice how model homes are always neat, tidy and

impeccably decorated? That's because the more inviting

your home is, the more likely a buyer is to fall in love with it.

Keep lights on, windows open if weather is appropriate for

fresh air. Consider baking a pie, putting on the fireplace and

lighting candles. Create an ambiance! It makes a difference.

If you have any questions about the showing process,

please reach out. I am here to make this process stress free!

250 514 0854 | LISA VASSILIADIS | 11

STEP 6

Negotiating

Expertise

When an offer comes in - this is where negotiating expertise counts to ensure you achieve the highest price and best terms.

Depending of course on market conditions, chances are, an offer will be lower than the asking price. Don’t be concerned or offended, it’s normal.

In fact, the best way to think about an offer is as a starting point to a conversation.

Things to keep in mind

when negotiating:

Counter-Offers are Normal

Expect some back and forth. They offer, you counter and eventually come to an agreement.

Price Isn't The Only Thing

You can negotiate on price, offer conditions, assets included. Don’t get stuck on one thing.

Momentum is key

in negotiations

Momentum Is The Secret

Things happen fast at this stage. That’s why having a skilled agent to represent you is vital.

I will walk you through the details of the offer or offers, make recommendations on how to proceed, and keep the process moving forward until we have success on your terms.

Once you accept the final offer, the buyer provides a

deposit to be held “in trust” until conditions are met and the transaction is final and title is transferred.

If there are conditions to be met, usually within a specific time frame, I will handle all of these details and ensure a waiver is signed and your sale is firm awaiting the closing day.

250 514 0854 | LISA VASSILIADIS | 12

STEP 7

Calculating

Your Bottom

Line

Once an offer is firm, your journey is not over. There is

still paperwork to be done and calculations to be made,

however, we are here to help

Let's calculate how much you keep.

Here is a few typical closing costs for you to consider.

Legal | Title Fees

You will require a lawyer or title company to represent

you and manage the legal details of closing. They are responsible for ensuring the successful transfer of title of your home to the new buyers. Title must be free and clear of all mortgages, liens which will be paid out by your legal representation on closing.

Mortgage Payout

We strongly recommend discussing your mortgage options before listing to determine your best course of action. Your mortgage will need to be paid off or transferred to another property you purchase so that title can transfer free and clear to the new owners. It’s best to check with your lender to determine the exact cost to transfer (port) and pay off your mortgage. Some lenders charge a discharge fee to remove the mortgage from title, and it is possible there is a penalty for repayment based on your current mortgage terms.

Utilities, Mortgage Interest, Property Tax & Other Adjustments

Be sure to cancel your home services and utilities as necessary and arrange to have any final bills forwarded to your new address.

The lawyer/title company will ensure that any overpayment or deficiencies on rent, condo fees, mortgage interest, utility, deposits and property taxes will be adjusted for on closing.

Moving Costs

Moving costs vary based on location and the amount of possessions being moved. If you’re moving yourself, you should factor gas, rental vehicles and moving supplies.

Use the Calculating Your Net Proceeds worksheet that follows to estimate your bottom line.

Calculating Your Net Proceeds

A

Sale Price (A): $

Mortgage Balance as of Last Payment Date

$

Mortgage Discharge Fee/or Penalty

(If Applicable)

$

Interest Per Diem

(Interest From Last Payment to Date of Payout)

$

Property Tax / Utilities / Other Adjustments

$

Real Estate Commissions (+GST if appl)

$

Legal/Title Fees

$

Moving Costs, Other Miscellaneous Costs

$

B

Total Deductions

$

Net Proceeds = (A) Sale Price Minus

(B) Total deductions

About Royal LePage

A PROUD CANADIAN REAL ESTATE COMPANY SINCE 1913

Royal LePage has a proud heritage of exceeding client expectations dating back to 1913. Our service-based culture and a comprehensive suite of services set us apart from the competition and enable us to attract the best people in the business.

We continue to be the real estate company of choice with more than 20,000 agents in over 650 locations across the country.

• Is the best way to create a working relationship with one agent who acts as your buyer representative

• That agent not only becomes responsible for helping you find the right home, they also become legally bound to represent your best interests

• Instant sharing of listings to our fellow RLP agents, gives agents the advantage of being up-to-date with potential properties

For the majority of Canadians their home is their largest investment, so minimizing one’s risk is not only prudent – it is essential.

An Expert By Your Side

As you’ve discovered, selling your home can be an exciting and rewarding journey ‒ when you’re informed and do things right from the start.

This is where I hope to help.

I’ll provide you with a complimentary market evaluation of your home, a detailed look at what I would do to get your home sold

and of course answer any other questions you may have.

With gratitude,

LVassiliadis

Lisa Vassiliadis

Realtor®

(250) 514-0854

lisa.v@royallepage.ca

lisavassiliadis.ca

Lisa Vassiliadis

Realtor®

(250) 514-0854

lisa.v@royallepage.ca

lisavassiliadis.ca

Disclaimer: This document is not intended to solicit buyers or sellers currently under contract with a brokerage. All opinions expressed and data provided herein are subject to change without notice. The information is provided solely for informational and educational purposes and is not intended to provide, and should not be construed as providing individual financial, investment, tax, legal or accounting advice. Professional advisors should be consulted prior to acting on the basis of the information contained in this document. I/We assume no responsibility for errors or omissions in the content contained herein.